Tetley at House of VR
In collaboration with Craft Public Relations and Union Creative, the Manual Arts team temporarily converted the House of VR into a tea cup smashing activation for Tetley.
House of VR was transformed into a branded pop-up with a custom designed and built rage room for the launch of Tetley Super teas. The build included a fully enclosed room with bullet proof glass for street-level traffic to engage with the activation. Vinyls, shelving, plinths and selfie wall polished off the space, with everything colour matched to the iconic Tetley blue.
Smashed teacup installation by artist Casey Watson.
